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Japanese Culture: What You Need to Know【Asakusa souvenirs are a must! 】

Asakusa souvenirs are a must!









From recommended sweets to miscellaneous goods

Asakusa is a popular tourist spot that attracts visitors from all over the world. The famous Kaminarimon Gate and the main hall of Sensoji Temple are always crowded with people. In this article, we have carefully selected some of the best souvenirs to buy when you visit Asakusa, and summarized their appeal. We'll introduce you to a wide range of Asakusa souvenirs, from standard sweets to souvenirs that you can make yourself.


You can never go wrong! Asakusa's standard Japanese sweets


Asakusa is home to many wagashi shops that have been popular with locals and tourists for centuries. Here we introduce some of Asakusa's most popular wagashi, perfect for souvenirs.

Confectionery Kameju / Dorayaki

Kameju is a Japanese sweets store located near Kaminarimon. The shop sells popular and familiar Japanese sweets such as "Kintsuba" and "Monaka". One of the most popular items is the dorayaki. The dorayaki has been featured in many media and is one of Asakusa's most popular souvenirs, often selling out by midday.


Kameju's dorayaki is characterized by its soft and fluffy dough. Unlike other dorayaki that tend to be dry, you can enjoy the gentle texture like a cake. They are rare and hard to find, so they are sure to please any family member, friend, or workplace.


Name of souvenir: Dorayaki (white bean paste/black bean paste)

Price: 360 yen each

Name of the store: Gogashi Kameju

Address: 2-18-11 Kaminarimon, Taito-ku, Tokyo

Access: 1 minute walk from Asakusa Station (Tokyo Metro)

Closed: Open irregularly

Opening hours: 10:00 - 19:00

Contact: TEL: 03-3841-2210

Website: https://asakusa-noren.jp/archives/63


Tokiwandou Kaminokoshi Honpo / Kaminokoshi


Tokiwandou Kaminari Okoshi Honpo is a long-established Japanese confectionery store that has been in business for over 250 years. As its name suggests, its most popular product is the soft-tasting Kaminari Okoshi. It has been a popular souvenir of Asakusa for a long time, and has been loved by people of all ages as a good luck charm. One of the most recommended souvenirs is the Edo Okoshi. They come in a variety of flavors such as brown sugar, green tea, caramel almond, and milk tea, and are packaged in a stylish drawstring. There are a total of 10 variations, each with a different package design, so you may want to buy several to share with your family and friends.


Name of souvenir: Edo Iroha (all 10 types)

Price: 432 yen each

Name of store: Tokiwandou Kaminokoshi Honpo Kaminarimon Honten

Address: 1-3-2 Asakusa, Taito-ku, Tokyo

Access: 1 minute walk from Asakusa Station (Tokyo Metro)

Closed: Open all year round

Business hours: 9:00 - 20:30

Contact: TEL: 03-3841-5656

Website: https://tokiwado.tokyo/


Tokutaro / Kintsuba


Tokutaro, known for its famous kintsuba, is a Japanese confectionery store with a long history founded in 1903. In addition to "kintsuba", the shop offers "chestnut steamed yokan", "mame daifuku", etc. In summer, "mizu yokan" and "kuzu zakura" are available as limited products.


The popular Kintsuba is made with homemade red bean paste made from azuki beans carefully cooked in Hokkaido. The taste is elegant and not too sweet. It is also recommended as a souvenir for formal occasions, such as delivering to workplaces or business partners.


Name of souvenir: Kintsuba

Price: 140 yen

Name of store: Tokutaro

Address: 3-36-2 Asakusa, Taito-ku, Tokyo

Access: 15 minute walk from Asakusa Station (Tokyo Metro)

Closed: Sundays and national holidays (Open for some events. Closed: Sundays and national holidays (Open for some events. ~17:00)

Business hours: Weekdays 10:00-18:00, Saturdays 10:00-17:00.

Contact: TEL & FAX / 03-3874-4073

Website: https://tokutarou.net/

Recommended Asakusa souvenir foods other than Japanese sweets


In addition to wagashi, there are many other foods unique to Asakusa. Here, we have compiled a list of Asakusa souvenirs other than Japanese sweets that we recommend.


Asakusa Silk Pudding / Asakusa Silk Pudding


Asakusa Silk Pudding is a pudding specialty store that has recently gained popularity as a new souvenir of Asakusa. They sell a variety of puddings including the orthodox Asakusa Silk Pudding, Cheese Pudding, Raw Caramel Pudding, and Black Sesame Pudding.


The popular "Asakusa Silk Pudding" has a perfect balance of silky smoothness and bittersweet caramel, and is recommended for those who are new to Asakusa Silk Pudding or those who are not sure which pudding to choose. It comes in a jar with a cute illustration of a rickshaw, making it a perfect souvenir of Asakusa. You can also buy a variety set to bring to a women's party or home party.


Name of souvenir: Asakusa Silk Pudding

Price: 450 yen each

Name of the store: Asakusa Silk Pudding

Address: 1-4-11 Asakusa, Taito-ku, Tokyo

Access: 2 minute walk from Asakusa Station (Tokyo Metro)

Access: 2-minute walk from Tokyo Metro Asakusa Station

Opening hours: 10:00 - 21:00

Contact: TEL: 03-5828-1677

Website: https://silkpurin.com/


Yagenbori Shichimi Pepper Main Store / Three kinds of shichimi assortment


Yagenbori Shichimi Togarashi Honpo is a long-established store established in 1625 that manufactures and sells chili peppers. During the reign of Iemitsu, the third Tokugawa shogun, the popular shichimi pepper was presented to the Tokugawa government and was greatly appreciated. Today, in addition to chili peppers, the store also sells furikake and ochazuke.


Genbori Shichimi Togarashi Honpo's recommended souvenir is the "Shichimi San Kinds Assortment," a set of three types of spicy chili peppers: large, medium and small.


Name of souvenir: Three kinds of seven spices assortment

Price: 3,300 yen

Name of store: Yagenbori Shichimi Pepper Main Store, Shin-Nakamise Honten

Address: 1-28-3 Asakusa, Taito-ku, Tokyo

Access: 3 minutes walk from Asakusa Station (Tsukuba Express)

Closed: No regular holidays

Opening hours: 10:00 - 18:00

Contact: TEL: 03-3626-7716  

Website: https://yagenbori.jp/


Ebi-ya General Store / Tsukudani


Established in 1869, Ebi-ya So-honpo offers traditional tsukudani (food boiled in soy sauce) that has been passed down from generation to generation. The store's name "Ebi-ya" comes from its main product at the time of its establishment, "Ebi no Onigara-yaki" (grilled shrimp), and is said to be a wish for business to jump up and down like a shrimp.


Ebi-ya So-honpo sells a variety of tsukudani (food boiled in soy sauce), including kelp, cod roe, and scallion. The recommended souvenir is the "Wakani Tsukudani assortment, 3 kinds". The price is reasonable, and because it is tsukudani, it lasts a long time, making it the perfect souvenir for those who cannot give it immediately.


Name of souvenir: Ebi-ya So-honpo Wakani Tsukudani assortment, 3 kinds

Price: 1,080 yen

Name of store: Ebi-ya So-honpo Main Store

Address: 1-15-5 Azumabashi, Sumida-ku, Tokyo

Access: 5-minute walk from Honjo-Azumabashi Station on the Toei Subway Line

Regular holiday: January 1

Business hours: 9:00-17:30

Contact: TEL: 03-3625-0003 FAX: 03-3625-7619

Website: https://www.ebiyasouhonpo.jp/ 


If you're going to buy something, buy something that will last! Recommended miscellaneous goods and accessories for Asakusa souvenirs


There are many people who want to buy souvenirs for themselves or as gifts for their loved ones. Asakusa offers a wide variety of fashionable and cute souvenirs, such as small items with Japanese patterns and Japanese-style accessories. Here, we will introduce a selection of miscellaneous goods and accessories that we recommend as Asakusa souvenirs.


Asakusa Chazen was opened by a teacher with over 30 years of experience in tea ceremony, who wanted to share the beauty of traditional Japanese culture. Anyone can experience the tea ceremony in an authentic tea room with a nijiriguchi, a small doorway unique to tea rooms, and a tsukubai, a bowl of water.

Not only will you learn about tea ceremony etiquette and how to make tea from a master, but you will also be able to make your own green tea by grinding a tea mortar and pouring tea.


Name of the store: Asakusa Chazen

Price] 3,500 yen (tax included)

Address and Access] Benkyodo Bldg. 5F, 1-4-7 Asakusa, Taito-ku, Tokyo, 2 minutes walk from Kaminarimon, along Orange Street

Closed & Hours Every hour from 10:00 (Last admission at 17:00)

Contact (e-mail) info@chazen-co.jp

[Website URL] https://teaceremony-tokyo.jp



Dyeing Anbo / Tenugui (hand towel)

At Dye no Yasubou, a long-established dye shop that has been in business since 1907, you can purchase hand towels carefully dyed by craftsmen. A wide variety of tenugui are available in the store, from traditional Japanese patterns to those with pop illustrations. New items are released seasonally, so if you are interested, please check the website or the store frequently.


Tenugui can be used as gifts for foreign people if the design is Japanese, or as gifts for couples if the pattern is festive. Tenugui can also be used as handkerchiefs, so you can choose a pattern to match the season. The price of the "Dye no Anbo" tenugui varies depending on the pattern and size.


Name of souvenir: Tenugui (hand towel)

Price: ³.

Name of the store: Dye no Yasubou Asakusa Honten

Address: 1-21-12 Asakusa, Taito-ku, Tokyo

Access: 3 minutes walk from Asakusa Station (Tokyo Metro)

Closed: Open all year round

Business hours: 10:30 - 19:00

Contact: TEL: 03-5806-4446 FAX: 03-5806-4447 E-mail: some@anbo.jp

Website: https://www.anbo.jp/ 


Arai Bunsendo / Edo Ichimonji Uchiwa


Arai Bunsendo is a fan shop used by entertainers and Kabuki actors. The store has a history of more than 120 years, and its hand-made fans and uchiwa are very popular. In addition to the products on display in the store, you can also order custom-made fans.


The most recommended souvenir here is the Edo Ichimonji Uchiwa. Unlike regular round fans, the Edo Ichimonji Uchiwa has a trapezoidal shape with rounded corners. They go well with Japanese clothing, so you can buy them as a commemorative photo item when you visit Asakusa in a kimono or yukata.


Name of souvenir: Edo Ichimonji Uchiwa

Price: 520 yen and up

Name of the store: Arai Bunsendo

Address: 1-30-1 Asakusa, Taito-ku, Tokyo

Access: 4 minute walk from Asakusa Station (Tokyo Metro)

Closed: The Monday after the 20th of every month

Business hours: 10:30 - 18:00

Contact: TEL: 03-3844-9711 FAX: 03-3841-0088 E-mail: bunsendo@tctv.ne.jp

Website: http://www.asakusa-nakamise.jp/shop-3/bunsendo/


The store information, product information, and business hours introduced here are subject to change. All prices include tax.


In Asakusa, there are many historical Japanese sweets, foods, miscellaneous goods, and accessories that make great souvenirs. For this reason, it is important to consider the person to whom you are giving the souvenir and the situation when choosing a product, for example, "If you are greeting someone after a trip, choose a standard Japanese confectionary," or "If you know someone who likes cute things, choose an Asakusa souvenir of miscellaneous goods. If you are looking for a souvenir that will leave a lasting memory of your trip, we recommend a hands-on souvenir that will give you an experience that will last a lifetime, such as making a matching gift with someone who enjoyed the trip with you, or making a gift for a loved one.